Defining Your Library: It’s Tough to Market What You Don’t Describe
“Everyone knows” what a library is and what a library does. But, really, most non-librarians haven’t a clue. So, the first step in effectively marketing your library – the first step toward selling people on the idea that your library is worth significant money, space and time – is defining it. Defining it looks at mission statements and objectives, but it also goes beyond that to the core of what librarians do – or can do -- for their organizations. This program could include worksheets to help librarians define their libraries, and feature librarians who successfully marketed their libraries by letting users know how library-specific attributes could benefit them.