Marketing & Outreach

Undercover Marketing: Speaking So Colleagues & Clients Hear You

How do you communicate the value and impact of your information center when your colleagues’ eyes glaze over at the mention of “authoritative sources” or “controlled vocabulary”? Invite Mary Ellen to present five tangible tools to turn every opportunity with a colleague into a learning moment and to develop a reputation as an invaluable asset to your organization. Whether you are a solo librarian or just need to polish your skills in building your professional brand, expect to leave this session with fresh ideas to be seen as the strategic partner you are.

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Idea No. 141