Marketing & Outreach

Brand Loyalty

We all know the power and cult-like devotion commanded by certain international brands, companies, and franchises such as Coke, Apple, Disney, and Stars Wars & Star Trek. This applies to local and regional places as well. With the conference in Baltimore - a perfect example of this is WaWa (if you don't know what this is...just ask anyone from Pennsylvania and the other Mid-Atlantic states!). Can we create that same sense of loyalty from our own Library customer/patron base? Why not! We provide a service and a product that people both want and need, even if they don't know it sometimes. This program might look at the common reasons for brand/product loyalty and how it can be applied to building that same loyalty to our Libraries and Library Staff.

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Idea No. 196