Marketing & Outreach

Think about:  Promotion of Value  User Experience  Partnerships & Community Relationships  Advocacy

Marketing & Outreach

The New Metrics of Value

Panel discussion of how use of specific analytics, such as adoption rates of new tools, response times (establishing service level agreements), new delivery of service based on metrics, and others, which can be used to highlight value to the C Suite. Audience participation envisioned.

Submitted by (@gebauerm)

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34 votes
38 up votes
4 down votes
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Marketing & Outreach

Cultivating the Primary Patron & Academic Librarian Relationship

LLMs, SJDs, and JDs are all accepted as candidates chosen by the law school administration. What role can libraries place in knowing who these patrons are (ie where do they come from, work backgrounds, etc)? Librarians have a unique opportunity to connect to students without the pressure of the doctrinal, competitive relationship students naturally have with most of their professional law school encounters.

Submitted by

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15 votes
18 up votes
3 down votes
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Marketing & Outreach

Undercover Marketing: Speaking So Colleagues & Clients Hear You

How do you communicate the value and impact of your information center when your colleagues’ eyes glaze over at the mention of “authoritative sources” or “controlled vocabulary”? Invite Mary Ellen to present five tangible tools to turn every opportunity with a colleague into a learning moment and to develop a reputation as an invaluable asset to your organization. Whether you are a solo librarian or just need to polish ...more »

Submitted by (@karenselden)

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12 votes
12 up votes
0 down votes
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Marketing & Outreach

Brand Loyalty

We all know the power and cult-like devotion commanded by certain international brands, companies, and franchises such as Coke, Apple, Disney, and Stars Wars & Star Trek. This applies to local and regional places as well. With the conference in Baltimore - a perfect example of this is WaWa (if you don't know what this is...just ask anyone from Pennsylvania and the other Mid-Atlantic states!). Can we create that ...more »

Submitted by (@sberkowitz)

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3 votes
3 up votes
0 down votes
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Marketing & Outreach

Reaching the Invisible Customer

The invisible customer is the person (or department) who has either stopped using your products and services or who has never used them. Regardless of your sector (academic, firm, public, state/county/court, nonprofit, etc. ), you can’t rely on success with just the people who already actively use you. How do you find them? What do you say when you do? (Hint: You will probably have to leave the office or building.) More ...more »

Submitted by (@karenselden)

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37 votes
37 up votes
0 down votes
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Marketing & Outreach

Collaborating & Complying for Effective Marketing & Outreach

Librarians don't need to "reinvent the wheel" when it comes to marketing, PR, and outreach activities. Many of our parent organizations (law schools, law firms, local governments, etc.) have communications, PR or marketing departments that can serve as useful partners in developing marketing campaigns. Additionally, these departments often have outreach policies in place with which library marketing campaigns should comply. ...more »

Submitted by (@karenselden)

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14 votes
15 up votes
1 down votes
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Marketing & Outreach

"They Don’t Know We’re Here": Performing In-house Outreach

"They Don’t Know We’re Here": Promoting Your Library and Performing In-house Outreach It’s common for patrons at public libraries to confess that they never knew there was a library in their community. Sadly, the same is often true of special libraries. Our patrons simply don’t know that their company or institution has provided a library for their use. To avoid being overlooked—or worse, cut from the budget—special ...more »

Submitted by (@karenselden)

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42 votes
42 up votes
0 down votes
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Marketing & Outreach

Defining Your Library: It’s Tough to Market What You Don’t Descr

Defining Your Library: It’s Tough to Market What You Don’t Describe “Everyone knows” what a library is and what a library does. But, really, most non-librarians haven’t a clue. So, the first step in effectively marketing your library – the first step toward selling people on the idea that your library is worth significant money, space and time – is defining it. Defining it looks at mission statements and objectives, ...more »

Submitted by (@karenselden)

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30 votes
30 up votes
0 down votes
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Marketing & Outreach

Annual Reports in all of there forms

This lightning talk session allows individuals from all different type of libraries to share in 8 minutes or less how they present their data, statistics, and projects to their stakeholders during the year. What technology do they use? how many people or departments are involved? What do you share and why? How far is the reach of the "report"?

Submitted by (@ksmb1465)

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23 votes
24 up votes
1 down votes
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Marketing & Outreach

The Marketing Portfolio: Balancing The Past, Present And Future

When gathering data and opinions for a strategic plan or marketing campaign, what do you do when the collected information is filled with contradictions? Some library customers and staff want everything new and cutting edge; others prefer the traditional and familiar. To classify, analyze, and weigh the data and feedback, a portfolio that organizes your research into traditional, current, and visionary groupings can provide ...more »

Submitted by (@karenselden)

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9 votes
9 up votes
0 down votes
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Marketing & Outreach

Photoshop for Law Librarians

Either a Deep Dive or Pre-conference workshop teaching law librarians how to use Photoshop (and maybe other software) to create effective marketing materials. I attended the Guerrilla Marketing panel at this year's AALL and found the speakers to be very effective and they have a lot of ideas that could be taught in a 1-day workshop.

Submitted by (@maricheney)

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52 votes
53 up votes
1 down votes
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Marketing & Outreach

Best in Show: AALL Excellence in Marketing Award Winners

Each year AALL recognizes member marketing excellence with a variety of awards, including best brochure, best newsletter, best campaign, best PR toolkit, and best use of technology (see: https://www.aallnet.org/mm/Member-Resources/AALLawards/award-eim.html). Recent award winners from a variety of categories and library types will be invited to discuss their projects in small groups in a "Cool Tools Cafe" environment. ...more »

Submitted by (@karenselden)

Voting

9 votes
11 up votes
2 down votes
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