Marketing & Outreach

Think about:  Promotion of Value  User Experience  Partnerships & Community Relationships  Advocacy

Marketing & Outreach

Creating a Legal Reference Skills for Non-Law Librarians Program

Local non-law librarians can benefit from knowing basic legal reference tips, tricks and skills as they serve their patrons. Learn how to set up and present a free or low-cost half-day workshop on legal research basics. Receive ideas about successful schedules, topics, exercises, and follow up activities. Such workshops create stronger bonds within local library communities and are good outreach and charitable activities ...more »

Submitted by (@karenselden)

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45 votes
47 up votes
2 down votes
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Marketing & Outreach

The Marketing Portfolio: Balancing The Past, Present And Future

When gathering data and opinions for a strategic plan or marketing campaign, what do you do when the collected information is filled with contradictions? Some library customers and staff want everything new and cutting edge; others prefer the traditional and familiar. To classify, analyze, and weigh the data and feedback, a portfolio that organizes your research into traditional, current, and visionary groupings can provide ...more »

Submitted by (@karenselden)

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9 votes
9 up votes
0 down votes
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Marketing & Outreach

Best in Show: AALL Excellence in Marketing Award Winners

Each year AALL recognizes member marketing excellence with a variety of awards, including best brochure, best newsletter, best campaign, best PR toolkit, and best use of technology (see: https://www.aallnet.org/mm/Member-Resources/AALLawards/award-eim.html). Recent award winners from a variety of categories and library types will be invited to discuss their projects in small groups in a "Cool Tools Cafe" environment. ...more »

Submitted by (@karenselden)

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9 votes
11 up votes
2 down votes
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Marketing & Outreach

Photoshop for Law Librarians

Either a Deep Dive or Pre-conference workshop teaching law librarians how to use Photoshop (and maybe other software) to create effective marketing materials. I attended the Guerrilla Marketing panel at this year's AALL and found the speakers to be very effective and they have a lot of ideas that could be taught in a 1-day workshop.

Submitted by (@maricheney)

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52 votes
53 up votes
1 down votes
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Marketing & Outreach

Annual Reports in all of there forms

This lightning talk session allows individuals from all different type of libraries to share in 8 minutes or less how they present their data, statistics, and projects to their stakeholders during the year. What technology do they use? how many people or departments are involved? What do you share and why? How far is the reach of the "report"?

Submitted by (@ksmb1465)

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23 votes
24 up votes
1 down votes
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Marketing & Outreach

Reaching the Invisible Customer

The invisible customer is the person (or department) who has either stopped using your products and services or who has never used them. Regardless of your sector (academic, firm, public, state/county/court, nonprofit, etc. ), you can’t rely on success with just the people who already actively use you. How do you find them? What do you say when you do? (Hint: You will probably have to leave the office or building.) More ...more »

Submitted by (@karenselden)

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37 votes
37 up votes
0 down votes
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Marketing & Outreach

Library Services for Legal Clinics

With the release of the ABA's standards for experiential coursework (Rules 303 and 304) and the demand for practice ready graduates on the rise, legal clinics at law schools are becoming a critical component of a well-rounded and meaningful legal education. All aspects of library services can apply to legal clinics, but clinicians and clinical students may need different resources (i.e. more practical or transactional) ...more »

Submitted by (@lisa.winkler1)

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80 votes
82 up votes
2 down votes
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Marketing & Outreach

True Cost of Info: Measuring the ROI of the Information Center

Identifying and communicating the ROI of information services and your information center is always a challenge; we are still competing with “it’s all available for free on the web”. Invite Mary Ellen Bates to share tools and strategies from her white paper, The True Cost of Information: Measuring the ROI of the Information Center (https://www.springernature.com/gp/librarians/landing/truecostroi). Included in the white ...more »

Submitted by (@karenselden)

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22 votes
22 up votes
0 down votes
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Marketing & Outreach

Tips for Building a Personal Librarian Program

Program provides tips and offers recommendations to consider when planning a new Personnel Librarian system that both matches both student needs and reflects the values and realities of your law school community. Topics covered include: 1. Creating a vision and setting goals 2. Planning content and choosing delivery strategies with an eye toward sustainability 3. Identifying and leveraging existing law school structures ...more »

Submitted by (@jac311)

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9 votes
14 up votes
5 down votes
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Marketing & Outreach

Reaching Out - Outside of Our Walls

What are libraries doing to increase awareness and use of their services outside of their physical library walls? In Minnesota, we place law librarians in public libraries to provide legal reference service. We also visit public libraries to train librarians and patrons. And we travel around the state giving presentations (with a free CLE component) to bar associations. What are others doing?

Submitted by (@liz.reppe)

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22 votes
22 up votes
0 down votes
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Marketing & Outreach

Faculty Scholarship and Metrics: Calling on Vendor Support

How does your institution help faculty keep track of their articles being cited in publications or in blogs (or other social media)? Do you have an IR and how is that being tracked? Do you manually track HeinOnline, SSRN, and Google Scholar and use Excel spreadsheets to accomplish this goal? What are best practices for this? Why can't we have One Ring to Rule Them All? That's where a call for vendor development and support ...more »

Submitted by (@brhuffman)

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49 votes
53 up votes
4 down votes
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Marketing & Outreach

The New Metrics of Value

Panel discussion of how use of specific analytics, such as adoption rates of new tools, response times (establishing service level agreements), new delivery of service based on metrics, and others, which can be used to highlight value to the C Suite. Audience participation envisioned.

Submitted by (@gebauerm)

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34 votes
38 up votes
4 down votes
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