Marketing & Outreach

Think about:  Promotion of Value  User Experience  Partnerships & Community Relationships  Advocacy

Marketing & Outreach

Photoshop for Law Librarians

Either a Deep Dive or Pre-conference workshop teaching law librarians how to use Photoshop (and maybe other software) to create effective marketing materials. I attended the Guerrilla Marketing panel at this year's AALL and found the speakers to be very effective and they have a lot of ideas that could be taught in a 1-day workshop.

Submitted by (@maricheney)

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52 votes
53 up votes
1 down votes
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Marketing & Outreach

Using Special Collections to Market your institution

Current l working title of the session: Special Collections Make for Special Relationships: Working with Your Institution to Bring Special Collections into the (UV Filtered) Light. Every library has hidden collections, special collections, or archival material that can help in the marketing of the institution as a whole. Panelist will discuss how they forged relationships with their Institutional advancement/alumni/marketing ...more »

Submitted by (@hkushnerick)

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64 votes
68 up votes
4 down votes
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Marketing & Outreach

Brand Loyalty

We all know the power and cult-like devotion commanded by certain international brands, companies, and franchises such as Coke, Apple, Disney, and Stars Wars & Star Trek. This applies to local and regional places as well. With the conference in Baltimore - a perfect example of this is WaWa (if you don't know what this is...just ask anyone from Pennsylvania and the other Mid-Atlantic states!). Can we create that ...more »

Submitted by (@sberkowitz)

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3 votes
3 up votes
0 down votes
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Marketing & Outreach

Practice Support

We know the available resources to use to meet our end users needs, but do we know their needs and are our resources meeting them? Do we provide support for all practices and lawyers, or do we continue to see and hear from the same ones over and over? Do they even know what it is we do and can do? Why do some seek assistance from the Library, while others do not? This program would focus on understanding the needs of ...more »

Submitted by (@ktserna)

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18 votes
20 up votes
2 down votes
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Marketing & Outreach

Annual Reports in all of there forms

This lightning talk session allows individuals from all different type of libraries to share in 8 minutes or less how they present their data, statistics, and projects to their stakeholders during the year. What technology do they use? how many people or departments are involved? What do you share and why? How far is the reach of the "report"?

Submitted by (@ksmb1465)

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23 votes
24 up votes
1 down votes
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Marketing & Outreach

Reaching Out - Outside of Our Walls

What are libraries doing to increase awareness and use of their services outside of their physical library walls? In Minnesota, we place law librarians in public libraries to provide legal reference service. We also visit public libraries to train librarians and patrons. And we travel around the state giving presentations (with a free CLE component) to bar associations. What are others doing?

Submitted by (@liz.reppe)

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22 votes
22 up votes
0 down votes
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Marketing & Outreach

"They Don’t Know We’re Here": Performing In-house Outreach

"They Don’t Know We’re Here": Promoting Your Library and Performing In-house Outreach It’s common for patrons at public libraries to confess that they never knew there was a library in their community. Sadly, the same is often true of special libraries. Our patrons simply don’t know that their company or institution has provided a library for their use. To avoid being overlooked—or worse, cut from the budget—special ...more »

Submitted by (@karenselden)

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42 votes
42 up votes
0 down votes
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Marketing & Outreach

Best in Show: AALL Excellence in Marketing Award Winners

Each year AALL recognizes member marketing excellence with a variety of awards, including best brochure, best newsletter, best campaign, best PR toolkit, and best use of technology (see: https://www.aallnet.org/mm/Member-Resources/AALLawards/award-eim.html). Recent award winners from a variety of categories and library types will be invited to discuss their projects in small groups in a "Cool Tools Cafe" environment. ...more »

Submitted by (@karenselden)

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9 votes
11 up votes
2 down votes
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Marketing & Outreach

Undercover Marketing: Speaking So Colleagues & Clients Hear You

How do you communicate the value and impact of your information center when your colleagues’ eyes glaze over at the mention of “authoritative sources” or “controlled vocabulary”? Invite Mary Ellen to present five tangible tools to turn every opportunity with a colleague into a learning moment and to develop a reputation as an invaluable asset to your organization. Whether you are a solo librarian or just need to polish ...more »

Submitted by (@karenselden)

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12 votes
12 up votes
0 down votes
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Marketing & Outreach

The New Metrics of Value

Panel discussion of how use of specific analytics, such as adoption rates of new tools, response times (establishing service level agreements), new delivery of service based on metrics, and others, which can be used to highlight value to the C Suite. Audience participation envisioned.

Submitted by (@gebauerm)

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34 votes
38 up votes
4 down votes
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Marketing & Outreach

Library Services for Legal Clinics

With the release of the ABA's standards for experiential coursework (Rules 303 and 304) and the demand for practice ready graduates on the rise, legal clinics at law schools are becoming a critical component of a well-rounded and meaningful legal education. All aspects of library services can apply to legal clinics, but clinicians and clinical students may need different resources (i.e. more practical or transactional) ...more »

Submitted by (@lisa.winkler1)

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80 votes
82 up votes
2 down votes
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Marketing & Outreach

Reaching the Invisible Customer

The invisible customer is the person (or department) who has either stopped using your products and services or who has never used them. Regardless of your sector (academic, firm, public, state/county/court, nonprofit, etc. ), you can’t rely on success with just the people who already actively use you. How do you find them? What do you say when you do? (Hint: You will probably have to leave the office or building.) More ...more »

Submitted by (@karenselden)

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37 votes
37 up votes
0 down votes
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