Marketing & Outreach

Think about:  Promotion of Value  User Experience  Partnerships & Community Relationships  Advocacy

Marketing & Outreach

Remote Reference: Expanding the reference desk digitally

I would like to see a program on strategies for providing reference services to geographically-dispersed audiences. For my immediate need, I would like to hear how government law libraries expand services to all corners of their jurisdiction using any and all forms of digital asynchronous and real-time communication, including video conference, chat, email, remote desktop manipulation, etc. It would also be useful to ...more »

Submitted by (@joseph.lawson)

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25 votes
26 up votes
1 down votes
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Marketing & Outreach

"They Don’t Know We’re Here": Performing In-house Outreach

"They Don’t Know We’re Here": Promoting Your Library and Performing In-house Outreach It’s common for patrons at public libraries to confess that they never knew there was a library in their community. Sadly, the same is often true of special libraries. Our patrons simply don’t know that their company or institution has provided a library for their use. To avoid being overlooked—or worse, cut from the budget—special ...more »

Submitted by (@karenselden)

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42 votes
42 up votes
0 down votes
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Marketing & Outreach

The Marketing Portfolio: Balancing The Past, Present And Future

When gathering data and opinions for a strategic plan or marketing campaign, what do you do when the collected information is filled with contradictions? Some library customers and staff want everything new and cutting edge; others prefer the traditional and familiar. To classify, analyze, and weigh the data and feedback, a portfolio that organizes your research into traditional, current, and visionary groupings can provide ...more »

Submitted by (@karenselden)

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9 votes
9 up votes
0 down votes
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Marketing & Outreach

Cultivating the Primary Patron & Academic Librarian Relationship

LLMs, SJDs, and JDs are all accepted as candidates chosen by the law school administration. What role can libraries place in knowing who these patrons are (ie where do they come from, work backgrounds, etc)? Librarians have a unique opportunity to connect to students without the pressure of the doctrinal, competitive relationship students naturally have with most of their professional law school encounters.

Submitted by

Voting

15 votes
18 up votes
3 down votes
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Marketing & Outreach

Tips for Building a Personal Librarian Program

Program provides tips and offers recommendations to consider when planning a new Personnel Librarian system that both matches both student needs and reflects the values and realities of your law school community. Topics covered include: 1. Creating a vision and setting goals 2. Planning content and choosing delivery strategies with an eye toward sustainability 3. Identifying and leveraging existing law school structures ...more »

Submitted by (@jac311)

Voting

9 votes
14 up votes
5 down votes
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Marketing & Outreach

Defining Your Library: It’s Tough to Market What You Don’t Descr

Defining Your Library: It’s Tough to Market What You Don’t Describe “Everyone knows” what a library is and what a library does. But, really, most non-librarians haven’t a clue. So, the first step in effectively marketing your library – the first step toward selling people on the idea that your library is worth significant money, space and time – is defining it. Defining it looks at mission statements and objectives, ...more »

Submitted by (@karenselden)

Voting

30 votes
30 up votes
0 down votes
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Marketing & Outreach

Creating a Legal Reference Skills for Non-Law Librarians Program

Local non-law librarians can benefit from knowing basic legal reference tips, tricks and skills as they serve their patrons. Learn how to set up and present a free or low-cost half-day workshop on legal research basics. Receive ideas about successful schedules, topics, exercises, and follow up activities. Such workshops create stronger bonds within local library communities and are good outreach and charitable activities ...more »

Submitted by (@karenselden)

Voting

45 votes
47 up votes
2 down votes
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Marketing & Outreach

The New Metrics of Value

Panel discussion of how use of specific analytics, such as adoption rates of new tools, response times (establishing service level agreements), new delivery of service based on metrics, and others, which can be used to highlight value to the C Suite. Audience participation envisioned.

Submitted by (@gebauerm)

Voting

34 votes
38 up votes
4 down votes
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Marketing & Outreach

...And Justice for All: 3 States, 3 Approaches to A2J Outreach

Panel discussion of the Access to Justice public outreach initiatives in Louisiana (represented by the Law Library of Louisiana), Maryland (Represented by the Maryland State Law Library), and South Carolina (represented by University of South Carolina School of Law). Panelists will discuss the details of what's happening in their state, and attendees will learn about different ways to reach self-represented litigants, ...more »

Submitted by (@miriam.childs)

Voting

55 votes
57 up votes
2 down votes
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Marketing & Outreach

Reaching the Invisible Customer

The invisible customer is the person (or department) who has either stopped using your products and services or who has never used them. Regardless of your sector (academic, firm, public, state/county/court, nonprofit, etc. ), you can’t rely on success with just the people who already actively use you. How do you find them? What do you say when you do? (Hint: You will probably have to leave the office or building.) More ...more »

Submitted by (@karenselden)

Voting

37 votes
37 up votes
0 down votes
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Marketing & Outreach

Collaborating & Complying for Effective Marketing & Outreach

Librarians don't need to "reinvent the wheel" when it comes to marketing, PR, and outreach activities. Many of our parent organizations (law schools, law firms, local governments, etc.) have communications, PR or marketing departments that can serve as useful partners in developing marketing campaigns. Additionally, these departments often have outreach policies in place with which library marketing campaigns should comply. ...more »

Submitted by (@karenselden)

Voting

14 votes
15 up votes
1 down votes
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Marketing & Outreach

Practice Support

We know the available resources to use to meet our end users needs, but do we know their needs and are our resources meeting them? Do we provide support for all practices and lawyers, or do we continue to see and hear from the same ones over and over? Do they even know what it is we do and can do? Why do some seek assistance from the Library, while others do not? This program would focus on understanding the needs of ...more »

Submitted by (@ktserna)

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18 votes
20 up votes
2 down votes
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