Marketing & Outreach

Think about:  Promotion of Value  User Experience  Partnerships & Community Relationships  Advocacy

Marketing & Outreach

True Cost of Info: Measuring the ROI of the Information Center

Identifying and communicating the ROI of information services and your information center is always a challenge; we are still competing with “it’s all available for free on the web”. Invite Mary Ellen Bates to share tools and strategies from her white paper, The True Cost of Information: Measuring the ROI of the Information Center (https://www.springernature.com/gp/librarians/landing/truecostroi). Included in the white ...more »

Submitted by (@karenselden)

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22 votes
22 up votes
0 down votes
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Marketing & Outreach

Remote Reference: Expanding the reference desk digitally

I would like to see a program on strategies for providing reference services to geographically-dispersed audiences. For my immediate need, I would like to hear how government law libraries expand services to all corners of their jurisdiction using any and all forms of digital asynchronous and real-time communication, including video conference, chat, email, remote desktop manipulation, etc. It would also be useful to ...more »

Submitted by (@joseph.lawson)

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25 votes
26 up votes
1 down votes
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Marketing & Outreach

The New Metrics of Value

Panel discussion of how use of specific analytics, such as adoption rates of new tools, response times (establishing service level agreements), new delivery of service based on metrics, and others, which can be used to highlight value to the C Suite. Audience participation envisioned.

Submitted by (@gebauerm)

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34 votes
38 up votes
4 down votes
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Marketing & Outreach

LexBlog for Law Libraries

Kevin O'Keefe will teach law librarians how to set up blogs on the LexBlog platform and bring in panelists from law libraries who are already using the LexBlog platform.

Submitted by (@maricheney)

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16 votes
18 up votes
2 down votes
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Marketing & Outreach

Reaching Out - Outside of Our Walls

What are libraries doing to increase awareness and use of their services outside of their physical library walls? In Minnesota, we place law librarians in public libraries to provide legal reference service. We also visit public libraries to train librarians and patrons. And we travel around the state giving presentations (with a free CLE component) to bar associations. What are others doing?

Submitted by (@liz.reppe)

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22 votes
22 up votes
0 down votes
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Marketing & Outreach

Library Services for Legal Clinics

With the release of the ABA's standards for experiential coursework (Rules 303 and 304) and the demand for practice ready graduates on the rise, legal clinics at law schools are becoming a critical component of a well-rounded and meaningful legal education. All aspects of library services can apply to legal clinics, but clinicians and clinical students may need different resources (i.e. more practical or transactional) ...more »

Submitted by (@lisa.winkler1)

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80 votes
82 up votes
2 down votes
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Marketing & Outreach

Brand Loyalty

We all know the power and cult-like devotion commanded by certain international brands, companies, and franchises such as Coke, Apple, Disney, and Stars Wars & Star Trek. This applies to local and regional places as well. With the conference in Baltimore - a perfect example of this is WaWa (if you don't know what this is...just ask anyone from Pennsylvania and the other Mid-Atlantic states!). Can we create that ...more »

Submitted by (@sberkowitz)

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3 votes
3 up votes
0 down votes
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Marketing & Outreach

Practice Support

We know the available resources to use to meet our end users needs, but do we know their needs and are our resources meeting them? Do we provide support for all practices and lawyers, or do we continue to see and hear from the same ones over and over? Do they even know what it is we do and can do? Why do some seek assistance from the Library, while others do not? This program would focus on understanding the needs of ...more »

Submitted by (@ktserna)

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18 votes
20 up votes
2 down votes
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Marketing & Outreach

Photoshop for Law Librarians

Either a Deep Dive or Pre-conference workshop teaching law librarians how to use Photoshop (and maybe other software) to create effective marketing materials. I attended the Guerrilla Marketing panel at this year's AALL and found the speakers to be very effective and they have a lot of ideas that could be taught in a 1-day workshop.

Submitted by (@maricheney)

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52 votes
53 up votes
1 down votes
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Marketing & Outreach

Annual Reports in all of there forms

This lightning talk session allows individuals from all different type of libraries to share in 8 minutes or less how they present their data, statistics, and projects to their stakeholders during the year. What technology do they use? how many people or departments are involved? What do you share and why? How far is the reach of the "report"?

Submitted by (@ksmb1465)

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23 votes
24 up votes
1 down votes
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Marketing & Outreach

The Marketing Portfolio: Balancing The Past, Present And Future

When gathering data and opinions for a strategic plan or marketing campaign, what do you do when the collected information is filled with contradictions? Some library customers and staff want everything new and cutting edge; others prefer the traditional and familiar. To classify, analyze, and weigh the data and feedback, a portfolio that organizes your research into traditional, current, and visionary groupings can provide ...more »

Submitted by (@karenselden)

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9 votes
9 up votes
0 down votes
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Marketing & Outreach

Best in Show: AALL Excellence in Marketing Award Winners

Each year AALL recognizes member marketing excellence with a variety of awards, including best brochure, best newsletter, best campaign, best PR toolkit, and best use of technology (see: https://www.aallnet.org/mm/Member-Resources/AALLawards/award-eim.html). Recent award winners from a variety of categories and library types will be invited to discuss their projects in small groups in a "Cool Tools Cafe" environment. ...more »

Submitted by (@karenselden)

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9 votes
11 up votes
2 down votes
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