Marketing & Outreach

Think about:  Promotion of Value  User Experience  Partnerships & Community Relationships  Advocacy

Marketing & Outreach

Brand Loyalty

We all know the power and cult-like devotion commanded by certain international brands, companies, and franchises such as Coke, Apple, Disney, and Stars Wars & Star Trek. This applies to local and regional places as well. With the conference in Baltimore - a perfect example of this is WaWa (if you don't know what this is...just ask anyone from Pennsylvania and the other Mid-Atlantic states!). Can we create that ...more »

Submitted by (@sberkowitz)

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3 votes
3 up votes
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Marketing & Outreach

Remote Reference: Expanding the reference desk digitally

I would like to see a program on strategies for providing reference services to geographically-dispersed audiences. For my immediate need, I would like to hear how government law libraries expand services to all corners of their jurisdiction using any and all forms of digital asynchronous and real-time communication, including video conference, chat, email, remote desktop manipulation, etc. It would also be useful to ...more »

Submitted by (@joseph.lawson)

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25 votes
26 up votes
1 down votes
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Marketing & Outreach

Reaching Out - Outside of Our Walls

What are libraries doing to increase awareness and use of their services outside of their physical library walls? In Minnesota, we place law librarians in public libraries to provide legal reference service. We also visit public libraries to train librarians and patrons. And we travel around the state giving presentations (with a free CLE component) to bar associations. What are others doing?

Submitted by (@liz.reppe)

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22 votes
22 up votes
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Marketing & Outreach

"They Don’t Know We’re Here": Performing In-house Outreach

"They Don’t Know We’re Here": Promoting Your Library and Performing In-house Outreach It’s common for patrons at public libraries to confess that they never knew there was a library in their community. Sadly, the same is often true of special libraries. Our patrons simply don’t know that their company or institution has provided a library for their use. To avoid being overlooked—or worse, cut from the budget—special ...more »

Submitted by (@karenselden)

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42 votes
42 up votes
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Marketing & Outreach

Reaching the Invisible Customer

The invisible customer is the person (or department) who has either stopped using your products and services or who has never used them. Regardless of your sector (academic, firm, public, state/county/court, nonprofit, etc. ), you can’t rely on success with just the people who already actively use you. How do you find them? What do you say when you do? (Hint: You will probably have to leave the office or building.) More ...more »

Submitted by (@karenselden)

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37 votes
37 up votes
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Marketing & Outreach

The Marketing Portfolio: Balancing The Past, Present And Future

When gathering data and opinions for a strategic plan or marketing campaign, what do you do when the collected information is filled with contradictions? Some library customers and staff want everything new and cutting edge; others prefer the traditional and familiar. To classify, analyze, and weigh the data and feedback, a portfolio that organizes your research into traditional, current, and visionary groupings can provide ...more »

Submitted by (@karenselden)

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9 votes
9 up votes
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Marketing & Outreach

Undercover Marketing: Speaking So Colleagues & Clients Hear You

How do you communicate the value and impact of your information center when your colleagues’ eyes glaze over at the mention of “authoritative sources” or “controlled vocabulary”? Invite Mary Ellen to present five tangible tools to turn every opportunity with a colleague into a learning moment and to develop a reputation as an invaluable asset to your organization. Whether you are a solo librarian or just need to polish ...more »

Submitted by (@karenselden)

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12 votes
12 up votes
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Marketing & Outreach

True Cost of Info: Measuring the ROI of the Information Center

Identifying and communicating the ROI of information services and your information center is always a challenge; we are still competing with “it’s all available for free on the web”. Invite Mary Ellen Bates to share tools and strategies from her white paper, The True Cost of Information: Measuring the ROI of the Information Center (https://www.springernature.com/gp/librarians/landing/truecostroi). Included in the white ...more »

Submitted by (@karenselden)

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22 votes
22 up votes
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Marketing & Outreach

Defining Your Library: It’s Tough to Market What You Don’t Descr

Defining Your Library: It’s Tough to Market What You Don’t Describe “Everyone knows” what a library is and what a library does. But, really, most non-librarians haven’t a clue. So, the first step in effectively marketing your library – the first step toward selling people on the idea that your library is worth significant money, space and time – is defining it. Defining it looks at mission statements and objectives, ...more »

Submitted by (@karenselden)

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30 votes
30 up votes
0 down votes
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Marketing & Outreach

Creating a Legal Reference Skills for Non-Law Librarians Program

Local non-law librarians can benefit from knowing basic legal reference tips, tricks and skills as they serve their patrons. Learn how to set up and present a free or low-cost half-day workshop on legal research basics. Receive ideas about successful schedules, topics, exercises, and follow up activities. Such workshops create stronger bonds within local library communities and are good outreach and charitable activities ...more »

Submitted by (@karenselden)

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45 votes
47 up votes
2 down votes
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Marketing & Outreach

Collaborating & Complying for Effective Marketing & Outreach

Librarians don't need to "reinvent the wheel" when it comes to marketing, PR, and outreach activities. Many of our parent organizations (law schools, law firms, local governments, etc.) have communications, PR or marketing departments that can serve as useful partners in developing marketing campaigns. Additionally, these departments often have outreach policies in place with which library marketing campaigns should comply. ...more »

Submitted by (@karenselden)

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14 votes
15 up votes
1 down votes
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Marketing & Outreach

Practice Support

We know the available resources to use to meet our end users needs, but do we know their needs and are our resources meeting them? Do we provide support for all practices and lawyers, or do we continue to see and hear from the same ones over and over? Do they even know what it is we do and can do? Why do some seek assistance from the Library, while others do not? This program would focus on understanding the needs of ...more »

Submitted by (@ktserna)

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18 votes
20 up votes
2 down votes
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