Identifying and communicating the ROI of information services and your information center is always a challenge; we are still competing with “it’s all available for free on the web”. Invite Mary Ellen Bates to share tools and strategies from her white paper, The True Cost of Information: Measuring the ROI of the Information Center (https://www.springernature.com/gp/librarians/landing/truecostroi). Included in the white ...more »
Each year AALL recognizes member marketing excellence with a variety of awards, including best brochure, best newsletter, best campaign, best PR toolkit, and best use of technology (see: https://www.aallnet.org/mm/Member-Resources/AALLawards/award-eim.html). Recent award winners from a variety of categories and library types will be invited to discuss their projects in small groups in a "Cool Tools Cafe" environment. ...more »
Librarians don't need to "reinvent the wheel" when it comes to marketing, PR, and outreach activities. Many of our parent organizations (law schools, law firms, local governments, etc.) have communications, PR or marketing departments that can serve as useful partners in developing marketing campaigns. Additionally, these departments often have outreach policies in place with which library marketing campaigns should comply. ...more »
Panel discussion of how use of specific analytics, such as adoption rates of new tools, response times (establishing service level agreements), new delivery of service based on metrics, and others, which can be used to highlight value to the C Suite. Audience participation envisioned.