Teaching & Training

Video Editing for Law Librarians

Basics of video editing to be used for patron instruction, outreach, in-house and association training. Program would include overview of commonly-completed tasks, tips on video capture, and intro to common free, low-cost, and high-cost/professional software/hardware options. The program could be expanded to a workshop or deep dive depending on interest.

Submitted by (@joseph.lawson)

Voting

33 votes
34 up votes
1 down votes
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Marketing & Outreach

Remote Reference: Expanding the reference desk digitally

I would like to see a program on strategies for providing reference services to geographically-dispersed audiences. For my immediate need, I would like to hear how government law libraries expand services to all corners of their jurisdiction using any and all forms of digital asynchronous and real-time communication, including video conference, chat, email, remote desktop manipulation, etc. It would also be useful to ...more »

Submitted by (@joseph.lawson)

Voting

25 votes
26 up votes
1 down votes
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Marketing & Outreach

True Cost of Info: Measuring the ROI of the Information Center

Identifying and communicating the ROI of information services and your information center is always a challenge; we are still competing with “it’s all available for free on the web”. Invite Mary Ellen Bates to share tools and strategies from her white paper, The True Cost of Information: Measuring the ROI of the Information Center (https://www.springernature.com/gp/librarians/landing/truecostroi). Included in the white ...more »

Submitted by (@karenselden)

Voting

22 votes
22 up votes
0 down votes
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Marketing & Outreach

Best in Show: AALL Excellence in Marketing Award Winners

Each year AALL recognizes member marketing excellence with a variety of awards, including best brochure, best newsletter, best campaign, best PR toolkit, and best use of technology (see: https://www.aallnet.org/mm/Member-Resources/AALLawards/award-eim.html). Recent award winners from a variety of categories and library types will be invited to discuss their projects in small groups in a "Cool Tools Cafe" environment. ...more »

Submitted by (@karenselden)

Voting

9 votes
11 up votes
2 down votes
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Marketing & Outreach

Collaborating & Complying for Effective Marketing & Outreach

Librarians don't need to "reinvent the wheel" when it comes to marketing, PR, and outreach activities. Many of our parent organizations (law schools, law firms, local governments, etc.) have communications, PR or marketing departments that can serve as useful partners in developing marketing campaigns. Additionally, these departments often have outreach policies in place with which library marketing campaigns should comply. ...more »

Submitted by (@karenselden)

Voting

14 votes
15 up votes
1 down votes
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Marketing & Outreach

The New Metrics of Value

Panel discussion of how use of specific analytics, such as adoption rates of new tools, response times (establishing service level agreements), new delivery of service based on metrics, and others, which can be used to highlight value to the C Suite. Audience participation envisioned.

Submitted by (@gebauerm)

Voting

34 votes
38 up votes
4 down votes
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