Marketing & Outreach

Best in Show: AALL Excellence in Marketing Award Winners

Each year AALL recognizes member marketing excellence with a variety of awards, including best brochure, best newsletter, best campaign, best PR toolkit, and best use of technology (see: https://www.aallnet.org/mm/Member-Resources/AALLawards/award-eim.html). Recent award winners from a variety of categories and library types will be invited to discuss their projects in small groups in a "Cool Tools Cafe" environment. ...more »

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Marketing & Outreach

Collaborating & Complying for Effective Marketing & Outreach

Librarians don't need to "reinvent the wheel" when it comes to marketing, PR, and outreach activities. Many of our parent organizations (law schools, law firms, local governments, etc.) have communications, PR or marketing departments that can serve as useful partners in developing marketing campaigns. Additionally, these departments often have outreach policies in place with which library marketing campaigns should comply. ...more »

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