Brand Loyalty
We all know the power and cult-like devotion commanded by certain international brands, companies, and franchises such as Coke, Apple, Disney, and Stars Wars & Star Trek. This applies to local and regional places as well. With the conference in Baltimore - a perfect example of this is WaWa (if you don't know what this is...just ask anyone from Pennsylvania and the other Mid-Atlantic states!). Can we create that ...more »