Marketing & Outreach

Think about:  Promotion of Value  User Experience  Partnerships & Community Relationships  Advocacy

Marketing & Outreach

Library Services for Legal Clinics

With the release of the ABA's standards for experiential coursework (Rules 303 and 304) and the demand for practice ready graduates on the rise, legal clinics at law schools are becoming a critical component of a well-rounded and meaningful legal education. All aspects of library services can apply to legal clinics, but clinicians and clinical students may need different resources (i.e. more practical or transactional) ...more »

Submitted by (@lisa.winkler1)

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80 votes
82 up votes
2 down votes
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Marketing & Outreach

Using Special Collections to Market your institution

Current l working title of the session: Special Collections Make for Special Relationships: Working with Your Institution to Bring Special Collections into the (UV Filtered) Light. Every library has hidden collections, special collections, or archival material that can help in the marketing of the institution as a whole. Panelist will discuss how they forged relationships with their Institutional advancement/alumni/marketing ...more »

Submitted by (@hkushnerick)

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64 votes
68 up votes
4 down votes
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Marketing & Outreach

...And Justice for All: 3 States, 3 Approaches to A2J Outreach

Panel discussion of the Access to Justice public outreach initiatives in Louisiana (represented by the Law Library of Louisiana), Maryland (Represented by the Maryland State Law Library), and South Carolina (represented by University of South Carolina School of Law). Panelists will discuss the details of what's happening in their state, and attendees will learn about different ways to reach self-represented litigants, ...more »

Submitted by (@miriam.childs)

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55 votes
57 up votes
2 down votes
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Marketing & Outreach

Photoshop for Law Librarians

Either a Deep Dive or Pre-conference workshop teaching law librarians how to use Photoshop (and maybe other software) to create effective marketing materials. I attended the Guerrilla Marketing panel at this year's AALL and found the speakers to be very effective and they have a lot of ideas that could be taught in a 1-day workshop.

Submitted by (@maricheney)

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52 votes
53 up votes
1 down votes
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Marketing & Outreach

Faculty Scholarship and Metrics: Calling on Vendor Support

How does your institution help faculty keep track of their articles being cited in publications or in blogs (or other social media)? Do you have an IR and how is that being tracked? Do you manually track HeinOnline, SSRN, and Google Scholar and use Excel spreadsheets to accomplish this goal? What are best practices for this? Why can't we have One Ring to Rule Them All? That's where a call for vendor development and support ...more »

Submitted by (@brhuffman)

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49 votes
53 up votes
4 down votes
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Marketing & Outreach

Creating a Legal Reference Skills for Non-Law Librarians Program

Local non-law librarians can benefit from knowing basic legal reference tips, tricks and skills as they serve their patrons. Learn how to set up and present a free or low-cost half-day workshop on legal research basics. Receive ideas about successful schedules, topics, exercises, and follow up activities. Such workshops create stronger bonds within local library communities and are good outreach and charitable activities ...more »

Submitted by (@karenselden)

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45 votes
47 up votes
2 down votes
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Marketing & Outreach

More than just a blog- Wordpress workshop for all kinds of sites

A workshop that talks about:

Using WordPress for more than just a blog

Explains the basics and some of the advanced features of WP (including themes and taxonomies)

Talks about different hosting options for WP

Submitted by (@dginsberg)

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42 votes
43 up votes
1 down votes
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Marketing & Outreach

"They Don’t Know We’re Here": Performing In-house Outreach

"They Don’t Know We’re Here": Promoting Your Library and Performing In-house Outreach It’s common for patrons at public libraries to confess that they never knew there was a library in their community. Sadly, the same is often true of special libraries. Our patrons simply don’t know that their company or institution has provided a library for their use. To avoid being overlooked—or worse, cut from the budget—special ...more »

Submitted by (@karenselden)

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42 votes
42 up votes
0 down votes
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Marketing & Outreach

Reaching the Invisible Customer

The invisible customer is the person (or department) who has either stopped using your products and services or who has never used them. Regardless of your sector (academic, firm, public, state/county/court, nonprofit, etc. ), you can’t rely on success with just the people who already actively use you. How do you find them? What do you say when you do? (Hint: You will probably have to leave the office or building.) More ...more »

Submitted by (@karenselden)

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37 votes
37 up votes
0 down votes
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Marketing & Outreach

The New Metrics of Value

Panel discussion of how use of specific analytics, such as adoption rates of new tools, response times (establishing service level agreements), new delivery of service based on metrics, and others, which can be used to highlight value to the C Suite. Audience participation envisioned.

Submitted by (@gebauerm)

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34 votes
38 up votes
4 down votes
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Marketing & Outreach

Effective Attorney Engagement

Attorney engagement is more that just getting law firm attorneys to use the services of the library. It is a continuous dialog by which attorneys express their needs and the library rises to the opportunity to meet those needs and to continue to deliver value to the firm. This includes effective outreach to attorneys, training, and a deepened awareness and appreciation of what the library can do. This program would ...more »

Submitted by (@eugenemgiudice)

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32 votes
35 up votes
3 down votes
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Marketing & Outreach

Defining Your Library: It’s Tough to Market What You Don’t Descr

Defining Your Library: It’s Tough to Market What You Don’t Describe “Everyone knows” what a library is and what a library does. But, really, most non-librarians haven’t a clue. So, the first step in effectively marketing your library – the first step toward selling people on the idea that your library is worth significant money, space and time – is defining it. Defining it looks at mission statements and objectives, ...more »

Submitted by (@karenselden)

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30 votes
30 up votes
0 down votes
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