Marketing + Outreach

Marketing + Outreach

Illustrating value through effective communications, creating value through services, and building value through strategic partnerships.

Marketing + Outreach

The 400 Blows of Library Orientation

This session will reveal the good, the bad and the ugly of planning, implementing and assessing law library orientations. Told from a personal point of view based on several different styles of orientation, one or more presenters will re-create the trials of designing and delivering an introduction to a law library, unsentimentally portraying the role (or lack of) law school administration's enthusiasm for the library ...more »

Voting

49 votes
Active

Marketing + Outreach

Improving Access to Law and Justice in Communities of the World

In emerging democracies and developing countries, access to the law is necessary for members of the public to fully participate in the democratic process. However, people in communities around the world face barriers to accessing official law and legal information. How can law libraries and legal information professionals help members of these communities (including refugees, women, indigenous communities, the poor, and ...more »

Voting

41 votes
Active

Marketing + Outreach

Too casual or too professional? Finding your marketing voice

Everyone wants to reach under-served communities or connect with new audiences that have not taken full advantage of library services. However, librarians must balance creative and humorous outreach with the maintenance of the professional 'brand' that law libraries have cultivated. This session will discuss this difficult balance, highlight outreach successes and failures and provide practical tips for librarians from ...more »

Voting

50 votes
Active

Marketing + Outreach

Libraries and Fundraising

Should law libraries fund raise for the library? Should law libraries fund raise for non-library related causes? What are the ethical concerns? And if libraries can and should fund raise, what are some successful fundraising ideas?

Voting

24 votes
Active

Marketing + Outreach

Value Statements, Elevator Speeches, and More

lifted this from SLA 2019 To write messages that can influence others, you need a combination of language, psychology, and marketing skills. Once you understand the steps and tactics, you can use them forever. This deep dive into wordsmithery will be led by a professional writer, editor, and marketer from the information industry. Detailed instruction will be followed by group writing assignments and individual evaluation. ...more »

Voting

38 votes
Active

Marketing + Outreach

Gaming in the Law Library

This program would present ideas for collection development and programming for gaming programs in law libraries. Is there a value to such programs? What would collection development look like? How would you market such an idea to supervisors (in and out of the library) to get buy-in?

Voting

15 votes
Active
(@edn13)

Marketing + Outreach

Managing Expectations through Expertise: How, When, What & Why

Law librarianship services multiple communities in a multitude of ways, by managing their expectations through our expertise. We use online calendars, word of mouth, library websites, fliers, posters, social media according to the type of program, workshop or event we offer and want to promote. I am seeking partners to develop a show-and-tell program for the next AALL conference. Join me to promote best practices, know-how, ...more »

Voting

33 votes
Active
(@joseph.lawson)

Marketing + Outreach

Creating Video Content for Outreach and Instruction

Creating video content in support of outreach and instruction has moved from novelty to necessity. Whether you manage a website or social media presence, create content for an on-demand CLE program, or use video as a component of distance learning, the ability to generate quality footage and edit content into a polished final product can make or break the endeavor. Let's have a program on the basics of creating raw content ...more »

Voting

39 votes
Active

Marketing + Outreach

Let's Podcast!

Has your library considered podcasts as a way to reach out to your constituencies? Are you on top of the latest legal podcasts our there? Let's have a panel to discuss both how to best utilize podcasts platforms and techniques to provide information and services to law students, clerks, attorneys and other users; and to get acquainted with the landscape of the most famous podcasts from legal information platforms and ...more »

Voting

25 votes
Active

Marketing + Outreach

Student Wellness - Our Number One Priority is You!

The mental health and well being of our students is paramount. The ABA has recognized the need for mental health awareness and wellness and law schools have intensified efforts to make sure to provide resources to students. This panel would include a discussion of the ABA initiatives for law schools, discuss how different law school libraries have responded to this need (lib guides, activities, training), and ideally ...more »

Voting

13 votes
Active

Marketing + Outreach

Adventures in Marketing

Creating effective marketing campaigns can be a challenge, and sometimes thinking outside the box isn't enough. Sometimes you need to turn the box into something completely different - like a rooftop garden complete with a garden gnome that goes on adventures in the law school library. Let's talk about marketing strategies that work, those that don't, and how you can redefine the box entirely.

Voting

24 votes
Active

Marketing + Outreach

Academic Law Libraries - Publishers of Legal Scholarship

We, James M. Donovan, Benjamin J. Keele and Dana Neacsu have been reaching out to all academic law libraries about promoting the library's more active and perhaps different role in the law journal publishing enterprise. Until now we have archived scholarship, but is that role defining in the current digital age? From our own survey and the AALL Law Repositories Caucus Education Committee survey we have discovered that ...more »

Voting

37 votes
Active