Marketing + Outreach

Marketing + Outreach

Illustrating value through effective communications, creating value through services, and building value through strategic partnerships.

Marketing + Outreach

Submitted by (@dkoppang)

The Marketing Department is Not Your Enemy

When time and money are limited, it can feel like you have battle other departments for funding and attention. Unfortunately, historically, marketing and library departments have often come head-to-head in this manner, and marketing often wins out. A panel of librarians and marketing department heads would discuss how working together elevates both departments in the eyes of firm management. This could involve embedding ...more »

Voting

21 votes
23 up votes
2 down votes
Active

Marketing + Outreach

Submitted by (@anne.mostadjensen)

AI in the United States and China

Artificial Intelligence (AI) programs are now a part of every AALL conference. But this program will take a more global view by including China, a global leader in AI. This session will include a panel of speakers from the United States and China discussing the state of AI in the legal arena in their respective countries.

Voting

18 votes
21 up votes
3 down votes
Active

Marketing + Outreach

Submitted by

Proximity in Law Librarianship

In his 2017 AALL keynote, Bryan Stevenson noted that part of the value of libraries was the proximity law librarians have to their patrons. This panel will discuss the benefits and challenges of having proximity with patrons in all library types--and give some examples of wonderful programming and help that law libraries can over due to our proximity.

Voting

19 votes
23 up votes
4 down votes
Active

Marketing + Outreach

Submitted by

Podcasting, Blogging, and Making Your Voice Heard

How using podcasting, blogging, or other broadcasting platforms helps tell the story of law librarians and information professionals. The story and value of Law Librarianship isn't just limited to those in the law library profession. Using these broadcast mediums to tell the story of law librarianship, and how it brings value to the entire legal industry and our society, helps the profession gain recognition and the admiration ...more »

Voting

31 votes
33 up votes
2 down votes
Active

Marketing + Outreach

Submitted by (@mabelshaw)

Aligning the Library with Your Law School's LLM Program

LLM programs have seen tremendous growth with some schools hosting several hundred LLM students each year. This can present challenges and opportunities for academic law libraries. This program will explore how to make lemonade by discussing strategies for connecting with your LLM program, supporting these students, overcoming language & cultural challenges, and offering real world examples of successful and less successful ...more »

Voting

27 votes
30 up votes
3 down votes
Active

Marketing + Outreach

Submitted by (@alyson.drake)

How Twitter Can Help Law Librarians

This panel will discuss different ways having a Twitter account can help librarians in their profession. The panel would discuss different strategies librarians from all library types can use to promote both their libraries' work using social media, but also their own professional accomplishments to show their value to other stakeholders in the legal and academic worlds.

Voting

22 votes
29 up votes
7 down votes
Active

Marketing + Outreach

Submitted by (@clanitra)

Building Strategic Partnerships: Gov., Law Firm, and Academic LL

Building Strategic Partnerships Between Government, Law Firm, and Academic Law Librarians This program would explore how to promote collaboration and partnerships between different types of law librarians (academic, government agency, and law firm librarians). Emphasis would be placed on sharing best practices and techniques for building relationships between different types of librarians and how doing so will benefit ...more »

Voting

65 votes
65 up votes
0 down votes
Active

Marketing + Outreach

Submitted by (@marcelorodriguez)

Vendors and Social Justice

Should you care about the corporate responsibility track of the vendors you are dealing with or potentially will? We could invite a vendor or two from our law library community which has been very active in social justice initiatives, and also a law librarian interested in explaining her/his experience on how much the idea of "good corporate citizen" plays in vendor negotiations.

Voting

28 votes
33 up votes
5 down votes
Active

Marketing + Outreach

Submitted by (@anne.mostadjensen)

Use of Big Data in the United States and China

Big Data is hot. But how can we use it effectively in our workplace? This session will include a panel of speakers from the United States and China discussing how they are using big data to increase faculty scholarship impact, encourage global collaboration, increase their university's reputation, and how you can do the same at your own institution.

Voting

15 votes
17 up votes
2 down votes
Active