Marketing + Outreach

Marketing + Outreach

Illustrating value through effective communications, creating value through services, and building value through strategic partnerships.

Marketing + Outreach

Submitted by

Conquering your brand like the Kardashians

Deep dive or similar format in which a marketer/influencer sheds some light on branding library services. Branding today is the one of the most powerful vehicles for demonstrating relevance and worth. The significance of branding cannot be overstated and this session would explore means for creating and utilizing your brand.

Voting

11 votes
18 up votes
7 down votes
Active

Marketing + Outreach

Submitted by (@mabelshaw)

Aligning the Library with Your Law School's LLM Program

LLM programs have seen tremendous growth with some schools hosting several hundred LLM students each year. This can present challenges and opportunities for academic law libraries. This program will explore how to make lemonade by discussing strategies for connecting with your LLM program, supporting these students, overcoming language & cultural challenges, and offering real world examples of successful and less successful ...more »

Voting

27 votes
30 up votes
3 down votes
Active

Marketing + Outreach

Submitted by (@marcelorodriguez)

Law Librarians and New Americans

Law librarians can play a prominent role in providing sources and services (i.e. civic education) for new Americans to better understand our legal system and government. The panel can include government librarians working in Courts with services directly targeting new citizens, librarians in law schools with immigration/citizenship clinics and even possibly invite someone from a major federal library in DC to talk about ...more »

Voting

33 votes
34 up votes
1 down votes
Active

Marketing + Outreach

Submitted by

Finding Sponsors for Law Librarians (and Law Libraries)

A sponsor is someone who will use his or her influence to help you move forward in your career--something he or she is able to do because they have political or social capital. This program would discuss what sponsors do (as compared to mentors), how and why they can be a valuable resource, and how to cultivate the types of relationship that may lead to sponsorship. In addition to talk about individual sponsorship within ...more »

Voting

25 votes
26 up votes
1 down votes
Active

Marketing + Outreach

Submitted by

Podcasting, Blogging, and Making Your Voice Heard

How using podcasting, blogging, or other broadcasting platforms helps tell the story of law librarians and information professionals. The story and value of Law Librarianship isn't just limited to those in the law library profession. Using these broadcast mediums to tell the story of law librarianship, and how it brings value to the entire legal industry and our society, helps the profession gain recognition and the admiration ...more »

Voting

31 votes
33 up votes
2 down votes
Active

Marketing + Outreach

Submitted by (@lturner)

Developing Relationships with the Clinics, Journals, and Moots

One of the best ways to market yourself and "show your value" to your law school is to integrate yourself into the clinics, journals, and moot court teams. This program would provide case study examples from law librarians who have successfully developed relationships with clinic professors, journal editors, and faculty liaisons to moot court teams. These law librarians will explain how they embedded themselves into ...more »

Voting

52 votes
55 up votes
3 down votes
Active

Marketing + Outreach

Submitted by (@alyson.drake)

How Twitter Can Help Law Librarians

This panel will discuss different ways having a Twitter account can help librarians in their profession. The panel would discuss different strategies librarians from all library types can use to promote both their libraries' work using social media, but also their own professional accomplishments to show their value to other stakeholders in the legal and academic worlds.

Voting

22 votes
29 up votes
7 down votes
Active

Marketing + Outreach

Submitted by (@anne.mostadjensen)

Use of Big Data in the United States and China

Big Data is hot. But how can we use it effectively in our workplace? This session will include a panel of speakers from the United States and China discussing how they are using big data to increase faculty scholarship impact, encourage global collaboration, increase their university's reputation, and how you can do the same at your own institution.

Voting

15 votes
17 up votes
2 down votes
Active