Marketing + Outreach

Marketing + Outreach

Illustrating value through effective communications, creating value through services, and building value through strategic partnerships.

Marketing + Outreach

AI in the United States and China

Artificial Intelligence (AI) programs are now a part of every AALL conference. But this program will take a more global view by including China, a global leader in AI. This session will include a panel of speakers from the United States and China discussing the state of AI in the legal arena in their respective countries.

Submitted by (@anne.mostadjensen)

Voting

18 votes
21 up votes
3 down votes
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Marketing + Outreach

Use of Big Data in the United States and China

Big Data is hot. But how can we use it effectively in our workplace? This session will include a panel of speakers from the United States and China discussing how they are using big data to increase faculty scholarship impact, encourage global collaboration, increase their university's reputation, and how you can do the same at your own institution.

Submitted by (@anne.mostadjensen)

Voting

15 votes
17 up votes
2 down votes
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Marketing + Outreach

Writing Impressive Competitive Intelligence Reports

What kind of elements go into a competitive intelligence report? Its purpose dictates how long it should be. Participants will have time to examine and practice three kinds of competitive intelligence reports that will satisfy the needs of the requester.

Submitted by

Voting

20 votes
21 up votes
1 down votes
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Marketing + Outreach

Conquering your brand like the Kardashians

Deep dive or similar format in which a marketer/influencer sheds some light on branding library services. Branding today is the one of the most powerful vehicles for demonstrating relevance and worth. The significance of branding cannot be overstated and this session would explore means for creating and utilizing your brand.

Submitted by

Voting

11 votes
18 up votes
7 down votes
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Marketing + Outreach

Aligning the Library with Your Law School's LLM Program

LLM programs have seen tremendous growth with some schools hosting several hundred LLM students each year. This can present challenges and opportunities for academic law libraries. This program will explore how to make lemonade by discussing strategies for connecting with your LLM program, supporting these students, overcoming language & cultural challenges, and offering real world examples of successful and less successful ...more »

Submitted by (@mabelshaw)

Voting

27 votes
30 up votes
3 down votes
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Marketing + Outreach

Educating the Public About the Value of Public Law Libraries

Libraries have been prominent in the news lately. There have been stories suggesting libraries could be replaced by Amazon and stories about public law libraries closing. This program would discuss strategies that law librarians in public law libraries and beyond can use to collectively highlight the value of public law libraries to their communities. .

Submitted by (@alyson.drake)

Voting

32 votes
32 up votes
0 down votes
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Marketing + Outreach

The Marketing Department is Not Your Enemy

When time and money are limited, it can feel like you have battle other departments for funding and attention. Unfortunately, historically, marketing and library departments have often come head-to-head in this manner, and marketing often wins out. A panel of librarians and marketing department heads would discuss how working together elevates both departments in the eyes of firm management. This could involve embedding ...more »

Submitted by (@dkoppang)

Voting

21 votes
23 up votes
2 down votes
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Marketing + Outreach

Proximity in Law Librarianship

In his 2017 AALL keynote, Bryan Stevenson noted that part of the value of libraries was the proximity law librarians have to their patrons. This panel will discuss the benefits and challenges of having proximity with patrons in all library types--and give some examples of wonderful programming and help that law libraries can over due to our proximity.

Submitted by

Voting

19 votes
23 up votes
4 down votes
Active