Marketing + Outreach

Marketing + Outreach

Illustrating value through effective communications, creating value through services, and building value through strategic partnerships.

Marketing + Outreach

Building Strategic Partnerships: Gov., Law Firm, and Academic LL

Building Strategic Partnerships Between Government, Law Firm, and Academic Law Librarians This program would explore how to promote collaboration and partnerships between different types of law librarians (academic, government agency, and law firm librarians). Emphasis would be placed on sharing best practices and techniques for building relationships between different types of librarians and how doing so will benefit ...more »

Submitted by (@clanitra)

Voting

65 votes
65 up votes
0 down votes
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Marketing + Outreach

Developing Relationships with the Clinics, Journals, and Moots

One of the best ways to market yourself and "show your value" to your law school is to integrate yourself into the clinics, journals, and moot court teams. This program would provide case study examples from law librarians who have successfully developed relationships with clinic professors, journal editors, and faculty liaisons to moot court teams. These law librarians will explain how they embedded themselves into ...more »

Submitted by (@lturner)

Voting

52 votes
55 up votes
3 down votes
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Marketing + Outreach

How Twitter Can Help Law Librarians

This panel will discuss different ways having a Twitter account can help librarians in their profession. The panel would discuss different strategies librarians from all library types can use to promote both their libraries' work using social media, but also their own professional accomplishments to show their value to other stakeholders in the legal and academic worlds.

Submitted by (@alyson.drake)

Voting

22 votes
29 up votes
7 down votes
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Marketing + Outreach

Implementing an Oral History Program

Learn the process of conducting oral histories and how libraries have put oral history programs in place to document their institutional history and alumni success stories.

Submitted by

Voting

40 votes
42 up votes
2 down votes
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Marketing + Outreach

Show & Tell: Your Best Library Swag

Each year I debate what new freebie to provide during orientation for new students and each year I feel like I am either settling for status quo or reinventing the wheel. Instead, I'm looking for inspiration from other libraries. I would love a hands-on show-and-tell of the best marketing swag from libraries across the country. Swag items discussed must include cost information and where to order. I would also be interested ...more »

Submitted by (@cdubay)

Voting

36 votes
38 up votes
2 down votes
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Marketing + Outreach

Law Librarians and New Americans

Law librarians can play a prominent role in providing sources and services (i.e. civic education) for new Americans to better understand our legal system and government. The panel can include government librarians working in Courts with services directly targeting new citizens, librarians in law schools with immigration/citizenship clinics and even possibly invite someone from a major federal library in DC to talk about ...more »

Submitted by (@marcelorodriguez)

Voting

33 votes
34 up votes
1 down votes
Active

Marketing + Outreach

Vendors and Social Justice

Should you care about the corporate responsibility track of the vendors you are dealing with or potentially will? We could invite a vendor or two from our law library community which has been very active in social justice initiatives, and also a law librarian interested in explaining her/his experience on how much the idea of "good corporate citizen" plays in vendor negotiations.

Submitted by (@marcelorodriguez)

Voting

28 votes
33 up votes
5 down votes
Active

Marketing + Outreach

Podcasting, Blogging, and Making Your Voice Heard

How using podcasting, blogging, or other broadcasting platforms helps tell the story of law librarians and information professionals. The story and value of Law Librarianship isn't just limited to those in the law library profession. Using these broadcast mediums to tell the story of law librarianship, and how it brings value to the entire legal industry and our society, helps the profession gain recognition and the admiration ...more »

Submitted by

Voting

31 votes
33 up votes
2 down votes
Active

Marketing + Outreach

Finding Sponsors for Law Librarians (and Law Libraries)

A sponsor is someone who will use his or her influence to help you move forward in your career--something he or she is able to do because they have political or social capital. This program would discuss what sponsors do (as compared to mentors), how and why they can be a valuable resource, and how to cultivate the types of relationship that may lead to sponsorship. In addition to talk about individual sponsorship within ...more »

Submitted by

Voting

25 votes
26 up votes
1 down votes
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Marketing + Outreach

Proximity in Law Librarianship

In his 2017 AALL keynote, Bryan Stevenson noted that part of the value of libraries was the proximity law librarians have to their patrons. This panel will discuss the benefits and challenges of having proximity with patrons in all library types--and give some examples of wonderful programming and help that law libraries can over due to our proximity.

Submitted by

Voting

19 votes
23 up votes
4 down votes
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Marketing + Outreach

The Marketing Department is Not Your Enemy

When time and money are limited, it can feel like you have battle other departments for funding and attention. Unfortunately, historically, marketing and library departments have often come head-to-head in this manner, and marketing often wins out. A panel of librarians and marketing department heads would discuss how working together elevates both departments in the eyes of firm management. This could involve embedding ...more »

Submitted by (@dkoppang)

Voting

21 votes
23 up votes
2 down votes
Active